If there’s one thing I’ve learned over the years, it’s if something seems really stupid or outrageous, there is a distinct possibility that it’s a hoax. This is especially true in the Age of the Internet. However, sometimes something really stupid and outrageous does turn out to be true.
When I saw a news item in the U.K. Daily Telegraph about a limited edition Scottish beer to be sold encased in the bodies of dead animals, I immediately began to suspect that some British journalist had been snookered by a wily Scot with a sick sense of humor. Sadly, the story appears to be true.
The beer, called The End of History Ale, is, at 110 proof, the strongest beer in the world. (Though I should note that whether it truly qualifies as a beer or not is debatable.) Brewed by BrewDog, only twelve bottles were produced, and each one was encased in the corpse of a small animal, such as a squirrel. Why would anyone do this? In an effort to explain his firm’s tasteless, cruel and juvenile idiocy, co-founder James Watt said, “This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time.” Sure, Jimbo, sure.
Alas, there are people who fall for this sort of thing. Each bottle of this stuff costs £500, or over $750, making it elitist as well as disgusting. All twelve bottles have apparently sold out. What’s the line about a fool and his money?
The whole episode just seems to reinforce something odd that has been occurring in our culture. There seems to be a whole new generation of affluent hipsters who are obsessed with showing their “eccentricity, artistry and rebellion” by embracing anything related to dead animals. From nouveau bars filled with stuffed and mounted hunting trophies to urban Paleo dieters to “Bacon Bumption” to those who think being adventurous means eating exotic meat, it’s all rather pathetic. Maybe it’s some sort of attempt to seem manly, like office workers who grow bushy beards and wear flannel lumberjack shirts on the weekends.
I’ll leave the animal carcass fetishism to those who think of themselves as hipper than me. I prefer my animals alive and happy, not stuffed or cooked.
And I’ll take my beer from a regular bottle.
Photo Credit: Universal News and Sport